Problems need solutions, not more problems.
When you have a problem, you want it solved. If it’s something you can’t solve yourself, an expert needs to help.
I’ve had a problem for three weeks. One I couldn’t solve myself. I needed an expert. The expert, Blue Host, could not solve my problem. Site Ground, also an expert, could solve my problem. Who won?
Right. Site Ground. And now I’m an affiliate. So really, Site Ground’s win extends past today and into many more “todays” because I’m very happy with their service and I will refer customers to them again and again and again.
Customers are customers when you can solve their problem as the expert with the solution.